Marketers and researchers primarily use it to track how topics of interest evolve in search trends. Using my experience with marketing software, I tested and compared several of the top free SEO tools available. From there, I compiled my results into in-depth reviews to help you find the best software for your unique needs. I’m confident that you’ll discover your next free SEO tools in the list below.
Backlink Tools
- Simply input your email address to get started with the analysis, and Animalz Revive will let you know which posts need an update.
- The suite is highly customizable, with easy automation and white-label reporting.
- Dozie Anyaegbunam is the Senior Editor of The CMO Club, a digital media publication that helps SaaS marketing leaders win at work.
- At Dopinger.com, we provide the best free SEO tools, from competitor analysis tools to free SEO keyword tools, to give you a variety of choices.
The tool looks at search engine results pages and finds which keywords belong together. My favorite feature is the ability to organize massive lists of up to 200,000 keywords. I check this part of the tool every single day, because SEO Gets makes it so easy to spot trending keywords. You can see which ones are rising and which are falling, and by how much.
It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand.
Seolyzer pulls information that crawling bots leave in your server’s log files while browsing your site. The tool also identifies error codes, redirects, and page speed performance. Traditional SEO tools are great for conducting research and SEO Anomaly audits when your business is already established. But what if you’re starting a new business venture and want to know what popular industries, topics, and ideas people are exploring? Google Trends is a great place to explore the untapped potential that can yield a large keyword landscape for your website. Ecommerce tools also allow you to monitor progress and make any necessary changes.
HubSpot SEO Marketing Software
You can choose exactly how deep you want to go and which parts of a site you want to analyze. SEO Gets has the edge over GSC by offering trend insights in a clearer and more visual format. You can also compare different time periods, like this month vs. last month, or year over year.
The Free SEO Report Card by Singularity Digital
You can unlock even more advanced features, such as Page Optimization and Keyword Difficulty, with a MozPro subscription. With KWFinder, you can discover long-tail keywords – those more specific, less frequently used keywords that yield higher results because of how specific they are. The tool has recently added a feature where you can type in a competitor’s domain to get better keyword ideas. It is an excellent research tool that can help you create better content that people will enjoy and be more likely to share. The Panguin Tool, provided by Barracuda Digital, lines up your search traffic with known changes to the Google search algorithm. Leave it to Keyword Hero, which uses advanced math and machine learning to fill in the blanks.
KWFinder helps you find low-competition keywords that match your topic. Optimizing for these can boost your chances of ranking higher and driving more traffic. For an entry-level tool, it’s great for keyword research and finding backlink opportunities. My favorite thing in Clearscope’s keyword research tool is the “Trending” tag. This means the latest monthly search volume for a keyword is up by more than 50% versus two months ago.
It’s a useful free tool to help you crawl your site for errors, which is important because you can’t fix what you don’t know is broken. You can get started with Semrush with a seven-day free trial. Monthly and annual plans are available; you’ll save up to 17% when you pay annually. Semrush offers three plans that range from $117.33 to $416.66 per month.
Some advanced features, including the AI writing assistant, are available only in higher tiers or as add-ons. BrightLocal’s reporting is detailed but easy to understand, making it a good fit for agencies managing multiple clients or businesses with several locations. You get visibility into how each location is performing in local search and what can be improved. Byword is an AI-powered platform that generates SEO-optimized articles from a list of keywords.